Monday, February 7, 2011

Legity Marketing New Venture


The original purpose of Legity was to engage in marketing field. We intended to work as a marketing company that helps small and medium scale entrepreneurs to market their products.

First we marketed a costar (table mat made of coke sheet). The relevant company was in High debt when we started to outsource marketing but, we succeeded in selling their products to many high end customers.

Owners of this particular company were able to sell their products after showing list of orders like never before. It was a success. We thoroughly believe that our marketing strategies came to a beneficial in this process.

Recently we started to market a new product. It’s a famine hygiene product.

Product brand is “Sisters” .Which is a high quality product with compared to same range of products in the Sri Lankan market and we hope that we can sell it to a competitive price range.

We have now started introducing our product to Super Markets. But the main issue when dealing with super markets is that they expect a high percentage of profit margins, which is 28 – 30 % and at the same time their payments to the supplier will be made only after a period of 90 days .These policies of super markets make the suppliers unhappy and also bring the cost of the product to a high level which is a disadvantage for the consumer while they have a chance of consuming the same product to a low price from the retail market.

We feel that super markets are playing a role of Monopoly. So now we have planned to introduce these products to retail market thus we can sell our product to consumers to reasonable price and give more profit to retailers.

We have a well designed marketing plan and we are searching for investors. Kindly contact if you are interested. Below are the images of products.